The Brain Charity

The Brain Charity is thrilled to announce that its partnership with Malmaison and Hotel du Vin has raised an incredible £100,000 since the collaboration began in 2023.

The funds have been generated through a combination of innovative and inclusive initiatives. These include the eco-clean scheme, where guests can opt out of housekeeping in exchange for a donation made on their behalf. Each guest can also opt into an optional 25p donation added to guest bills. In addition, hotel staff have taken on personal fundraising challenges such as abseils, marathons, and a team hike up Mount Snowdon.

Investing in inclusivity

Beyond fundraising, Malmaison and Hotel du Vin have invested has made their venues more inclusive. Malmaison teams have engaged in neurodiversity awareness training provided by The Brain Charity. This training has empowered employees across their hotels, bars and restaurants to better support neurodivergent customers and colleagues.

The £100,000 raised could fund The Brain Charity’s counselling service for nearly two years. This would give over 600 individuals affected by neurological conditions access to free, specialist mental health support.

CEO’s words of gratitude

Our CEO, Pippa Sargent, said:

“We are incredibly grateful to the Malmaison and Hotel du Vin group for their unwavering support and generosity. Reaching the incredible milestone of £100,000 raised is a true testament to the dedication and compassion of their team and guests.”

She continued:

“This partnership has already made a profound difference in the lives of the many we support every year, helping us to keep vital services like counselling, advocacy, social activities and our pioneering Neuro Gym freely available to as many people as possible. As the only charity in the UK supporting people with any neurological condition, this support level is life-changing. On behalf of everyone at The Brain Charity, I want to say a heartfelt thank you to Malmaison – your commitment is helping to create a brighter, more inclusive future for the neuro community.”

Support from Malmaison and Hotel du Vin

Martyn Ball, Director of People & Culture at Malmaison and Hotel du Vin, shared:

“At Malmaison and Hotel du Vin, we are immensely proud to have reached this milestone in our alliance with The Brain Charity. Since October 2023, our people and guests have shown exceptional generosity and enthusiasm, whether through taking on personal challenges like skydiving, abseiling, and running marathons, or participating in fundraising activities across our 37 hotels.”

He added:

“We are also grateful for the insight and support provided by Pippa and the team, which allowed us to create three short training programmes for our workforce. These have empowered our people with the knowledge and tools to better serve our neurodivergent customers and colleagues. We are excited to continue building on this momentum, bringing even more positive change to those who rely on the critical support of The Brain Charity.”

Looking ahead

We are deeply thankful to everyone at Malmaison and Hotel du Vin—staff and guests alike—for their remarkable support, dedication, and generosity. The £100,000 raised will have a lasting impact, enabling us to provide life-changing mental health support to hundreds of people living with neurological conditions. This partnership has already made a powerful difference, and we are excited to continue working together to build a more inclusive world for the neuro community.