The Brain Charity

Lifestyle hotel groups Malmaison & Hotel du Vin have today announced a new charity relationship with The Brain Charity, a national organisation dedicated to raising awareness of neurodiversity and supporting individuals living with neurological conditions.

The two-year relationship between Malmaison & Hotel du Vin and The Brain Charity will showcase their dedication to fostering a more inclusive society.

The relationship will focus on multiple initiatives to make a positive impact for neurodivergent staff and guests alongside raising awareness for the 1 in 6 people in the UK affected by a neurological condition, such as autism, ADHD, dyslexia, stroke, and dementia.

Key initiatives include:

• Employee training: Malmaison & Hotel du Vin’s 2,500 employees will undergo neurodiversity training, equipping them to better support neurodivergent customers and colleagues within their hotels, bars, and restaurants.

• Sleep and brain health awareness: Guests will receive bedroom tips on improving sleep quality, emphasising the crucial role sleep plays in maintaining brain health.

• Customer engagement: Customers will have the option to round up their food, drink, or hotel room bill, with the additional amount being donated to The Brain Charity.

Pippa Sargent, CEO of The Brain Charity said:

“We are truly honoured to team up with Malmaison & Hotel du Vin who have been enthusiastic in their commitment to champion our mission.

“We are really excited by the opportunity to increase public understanding and can’t wait to get to work putting our ideas into action.

“Our goal is to champion neurodiversity and help those living with neurological conditions to lead longer, healthier, happier lives”

Scott Harper, COO for Malmaison and Hotel du Vin said:

“At Malmaison & Hotel du Vin, we believe in making a positive impact on our communities, and this alignment fits perfectly with our values.

“Together with The Brain Charity, we are committed to championing neurodiversity and raising awareness with our staff and customers to foster a more inclusive experience, not only in our properties but helping to set a precedent for the hospitality industry as a whole.”